We provide the full range of disciplines to strengthen brands and improve business results.
We firmly believe that having a strong brand equals great business. A strong brand is rooted in thorough, data-based strategic thinking. We facilitate several strategic processes based on tried and tested tools and frameworks that we apply rigorously, no matter if we are defining a brand positioning or developing a digital strategy. Our approach is one of co-creation in a workshop format - each workshop is guaranteed to provide well-documented and actionable insights that will elevate the final recommendations.
Examples of WDP strategic services:
A string of workshops where each session provides us with the foundation needed to identify the Brand DNA, understand what moves the target audience, articulate one or several value propositions, map out the activation territory, and tell the brand story. All the insights accumulated during the process are made directly actionable for both marketing strategy, planning, and execution.
We take a different anthropological and sociological approach to digital strategy as our belief is that understanding people must come before specifying technology. Based on both qualitative and quantitative analysis rooted in original research, we discover new ways to segment audiences, design digital value propositions and products, and rethink digital operating models.
We explore product and market opportunities, distribution channels and partnerships as well as looking for new and meaningful ways of segmenting and redefining competitive advantage. We do this to create not only more impactful value propositions and effective messaging hierarchies, but also to advance the business model itself, making it more future-proof for whatever innovation might come next.
To craft a strong, distinct brand can be the backbone of a business succeeding in obtaining its desired market position. The effect of a brand is a mixture of all elements related to the brand – such as name, visual identity, tone of voice and brand hierarchy.
Connecting companies and brands with stakeholders is one thing but doing it in a way that is recognizable, memorable, and actionable is quite another task. Well-crafted campaigns can have tremendous impact – something we have played a part in proving ourselves over the last 50 years across media, industries, and topics.
Developing digital products like an app or a website requires a very different approach to that of a classic hero campaign. It’s an approach where both a user-centric philosophy and a deep technological understanding play a significant role. At WDP, we work according to design thinking methods and agile principles. This gives us the freedom to prioritize and simplify complex problems throughout the development process. We handle both qualitative and quantitative user insights studies, UX, content, and visual design, but we leave the technical development to skilled developers outside the agency or to the client’s own partners or in-house capabilities.
We are a brand consulting agency with experience across all industries. We develop commercial strategies, brands and engaging stories across platforms to generate growth for our customers.
©Wibroe, Duckert & Partners 2024
