Same Same But Different

KiMs Chips

Challenge

For a retail brand like KiMs to stay relevant both among the general population and the younger segments in particular, it is important to continuously maintain an innovative appearance and occasionally adjust executions to fit business goals and the current media landscape.

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Client

Same Same But Different

Deliverables

Positioning

Communication strategy

Conceptual ideas

Campaign execution

Brand DNA

Marketing strategy

Media Strategy

Project

Orkla Denmark

Solution

The communication platform should thus be considered a living organism that is constantly evolving. However, it should be based on the same core story so that no one ever doubts what KiMs is all about: lots of Flavor. Crunch. And Fun.

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Result

Since 2018, according to AIM, KiMs has been among the strongest retail brands in Denmark, with first-place finishes in both 2021 and most recently in 2024 as highlights. This has resulted in KiMs being the undisputed marketleader in the chips & snacks market in 2024 and the Most Innovative Retail Brand in Denmark according to AIM.

Nr. 1

Retail Brand in 2024

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Innovative Brand in 2024

BEFORE & AFTER