Show it, don’t tell it

New work for TopTours

Selling a dream trip to warm destinations is tough without showing chalk-white sandy beaches, towering palm trees, azure waters, majestic mountains, and rich, wild wildlife. But what do you do when the budget doesn’t stretch to filming in distant locations?


You take the short, affordable trip to Nordisk Film in Valby, where the world’s first—and today one of the largest—360-degree LED screens is used to build layered film experiences by combining plates with live studio recordings.


Here, we demonstrated what Danes could expect from Top Tours and showed how fulfilled travel dreams look. We did this by showcasing travelers’ reactions to the magical allure of the destinations. Dream trips aren’t meant to be explained—they are meant to be experienced.

See the films:

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