Carlsberg’s premium brand, named after the brewer himself, has a proud tradition in the world of gastronomy. But now the time has come to share this great beer with an even wider audience. Whether the evening calls for a homemade pizza—or one delivered to your door—Jacobsen is the perfect match for both.
That’s the essence of the strategic work carried out by the brand team in collaboration with WDP, which led to the new campaign developed together with WDP and GernerKofoed. Jacobsen is still one of the finest beers we have, and precisely because of that, it deserves to be enjoyed by everyone who appreciates good beer and great food. And honestly, who doesn’t?
That’s why it’s completely in the spirit of the brewer that more widely appealing variants are now available in cans—and that distribution today reaches most places. The story should, of course, do the same. That’s what this campaign is here to achieve. A big thank you to the Jacobsen team at Carlsberg and the production crew at Kind and Welcome.
