The grand effectiveness prize at this year's Rambuk Awards 2024 went to KiMs for their work on the KiMs Chips Battle campaign. About their work, the jury said:
“…Dear KiMs, OMD, and WDP. With insight, humility towards the task, innovation, and one of the most impressive pieces of media strategy the jury has seen, you worked your way through every challenge and achieved not just an impressive short-term result in terms of engagement and sales. You also secured valuable first-consideration points with young people to bank for future bottom lines and an impressive ranking above Coca-Cola in the survey as Denmark's strongest brand. And both of these achievements are something I’d really like to have…”
