We’ve always been about cultivating great ideas. This time we do so quite literally.
KiMs is the strongest brand in grocery retail in Denmark, in part due to their quality products and because they time and time again dare to make campaigns that stand out from the crowd. In order to champion the very Danish roots of the classic KiMs product Franske Kartofler (literally “French potatoes”), we planted real, Danish potatoes in an outdoor adshel in collaboration with KiMs.
