Tilt your world

Tuborg International

Challenge

Since they must meet so many and often diverging needs and requirements, global campaigns quickly run the risk of becoming generic to the point they ultimately exceed their intended impact and effectiveness. In the work for Tuborg International, WDP was tasked with creating a creative concept that could convey the essence of Tuborg without compromising neither mass appeal nor the easy to understand communicative framework.

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Client

Tuborg International 2022 Campaign

Deliverables

Conceptual ideas

Communication strategy

Project

Carlsberg Group

Solution

Tuborg fuels fun while bringing people together, which is why the brand – and not drinking itself – had to be the driver for that in the campaign. WDP started from the product design and the quirky Tuborg label as a visual differentiator. This resulted in the current creative concept, "Tilt your world", an easy to understand, yet very brand-driven, concept.

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